Our Mission

Our mission is to find the heartbeat of your company, the lifeblood, and help you to infuse it into everything you do.

You give us the raw materials and the vision, and we’ll craft a step by step plan to get you there, bringing that vision to life with a little magic and a lot of straight talk. And we’ll work alongside you every step of the way.

Want to know how our approach is different? Click below.

Jen Wakeland

Our Founder

Jen’s keen eye for storytelling and passion for small business permeates every aspect of The Kinship – our work is built on her rich tapestry of experiences with hundreds of small business owners as consultant, speaker, educator and advisory + investment board member.

Prior to starting the Kinship in 2012, she cut her business teeth in the franchise world, working first as a Field Rep traveling all over the country, and then as Director of Operations. She holds a degree in marketing and entrepreneurship, is a graduate of the Goldman Sachs 10,000 Small Businesses group, and taught Banking on Women’s Marketing Module.

Jen lives with her husband of 13 years and two kids on a 13-acre farm in small-town western Washington. They have several dogs, horses, goats, cats and chickens, and try their hand at a small fresh-cut flower garden each year.

Our Experience

We’re more than a marketing agency; our holistic, hands-on approach emphasizes the “why” of your business first, then the “what” and the “how”.

We look at the whole, the big picture, and then craft strategies and action plans for the individual moving parts that make up that whole.

We know what it’s like to actually run a small business; in 2012, we started Salt City Emporium, a children’s clothing company that served as proof of concept and ran parallel to the Kinship.

The goal of our proof of concept was to fine tune us to the new digital world of social media, online commerce, production, and day to day operations of running a product-based small business.

This experience put us squarely in our clients’ shoes and allowed us to “show not tell” which methods, approaches and strategies worked, and then offer that first-hand experience to our client base.

Over the past two decades since then, we’ve applied this experience, working with dozens and dozens of small business owners in a wide range of industries.

We now offer our expertise through our Simply Kinship business community and 1-on-1 consulting.

Let's Tell Your Story

If you’re ready for more - more impact, more profit and more time to do what you love - click below to get started.

Let us know where you’re at, what you’re struggling with and what you’re dreaming of so we can craft something tailor-made for you. We know your time is valuable, which is why we promise to get back within 24 hours.

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