Our Mission

Our mission is to find the heartbeat of your company, the lifeblood, and help you to infuse it into everything you do.

You give us the raw materials and the vision, and we’ll craft a step by step plan to get you there, bringing that vision to life with a little magic and a lot of straight talk. And we’ll work alongside you every step of the way.

Want to know how our approach is different? Click below.

Jen Wakeland


Jen’s keen eye for storytelling and passion for small business permeates every aspect of The Kinship – our work is built on her rich tapestry of experiences with hundreds of small business owners as consultant, speaker, educator, and advisory + investment board member.

Prior to starting the Kinship in 2012, she cut her business teeth in the franchise world, working first as a Field Rep traveling all over the country, and then as Director of Operations. She holds a degree in marketing and entrepreneurship, is a graduate of the Goldman Sachs 10,000 Small Businesses group, and taught Banking on Women’s Marketing Module.

Jen lives with her two children in Washington on their 12-acre farm alongside horses, goats, dogs, chickens and a feisty cat named Molly. When she’s not there, she’s traveling throughout the states to collaborate with like-minded individuals who are working on their own story.

Mallory Bohn

Director of Operations

As The Kinship’s Director of Operations, Mallory brings her passion for people, her clear communication and creative organization, and her love of small business all together. She works closely with The Kinship team and clients to ensure things run smoothly, and as a liaison for the Simply Kinship program./p>

Before coming to The Kinship, Mallory had the opportunity to experience a variety of different careers from Apparel Buyer to Event Coordinator to General Manager of a retail store. In this variety of positions a few things became clear: Mallory has an art for bringing people together and keeping complex things organized. She holds a degree in Consumer Science with an emphasis in Professional Presentation, but feels her biggest opportunity for learning is in her every day interactions./p>

Originally from Utah, Mallory now lives outside of Sacramento with her husband, their rambunctious son, and their two dogs.

Our Team


Laurel came to the Kinship with four years of administrative experience and although her title is Administrative Assistant, she assists in a multitude of ways around the Kinship including social media coordination, program audits, and anything requiring attention to detail. Working with the Kinship Creative feeds her passion to continue learning new skills and putting them to good use with great people!

Born in San Francisco, Laurel moved to Salt Lake City where she graduated with a degree in Anthropology from the University of Utah and shortly after, moved to Las Palmas de Gran Canaria, Spain. While the intention was to use her degree to study the group behavior of new world monkeys, she’s found passion in the human story and our day to day interactions that write it.


Haddie is the Technical Admin for the Kinship. Dealing with email templates, website design, research, and more. She takes the things that make most people nervous and finds solutions that work. Her experience in teaching and technical platforms help her instruct, showcase, and educate clients on technical solutions that are easy to understand and replicate.

She works on a variety of projects of her own including website design, marketing, customer service, and more and lives in Northern California with her husband and dog. If you don’t find her at her desk working, she’s off grid in a tent somewhere.

Our Experience

We’re more than a marketing agency; our holistic, hands-on approach emphasizes the “why” of your business first, then the “what” and the “how”.
We look at the whole, the big picture, and then craft strategies and action plans for the individual moving parts that make up that whole.

We know what it’s like to actually run a small business; in 2012, we started Salt City Emporium, a children’s clothing company that served as proof of concept and ran parallel to the Kinship.

The goal of our proof of concept was to fine tune us to the new digital world of social media, online commerce, production, and day to day operations of running a product-based small business.

This experience put us squarely in our clients’ shoes and allowed us to show and not tell which methods, approaches and strategies worked, and then offer that first-hand experience to our client base.

Over the past two decades since then, we’ve applied this experience, working with dozens and dozens of small business owners in a wide range of industries.

We now offer our expertise through our Simply Kinship business community and 1-on-1 consulting.

Let's Tell Your Story

If you’re ready for more - more impact, more profit, and more time to do what you love - click below to get started.

Let us know where you’re at, what you’re struggling with, and what you’re dreaming of so we can craft something tailor-made for you. We know your time is valuable, which is why we promise to get back within 24 hours.

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