home - The Kinship

Your business is not what you sell;
it’s who you are.

We help small businesses build long-term, sustainable growth through profitability analysis, brand strategy & positioning, business consulting and personal & team development.

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Jen and Mallory helped me gain a new set of skills in thoughtfully directing my business towards the goals and activities that are not only most financially rewarding but feel most in line with the spirit of my business. It was such a good combination of concrete numbers and intuitive knowledge. I can’t wait to work with them more.
Beehive Floral Co

It’s difficult to find words to describe something that is…. everything. In the last 12 months, it’s been the difference between ‘me’ and ‘we’. A lighthouse. A safe haven for thoughts, brainstorming, and someone to ride with on the rollercoaster of entrepreneurship.
Madly Wish

Who We Help

For Small Business, by Small Business; that’s our motto, and we mean it. Chances are, there was no school or teacher that prepared you for everything you’d face when you started your business. You’ve done ok on your own so far and are proud of it, but you’re ready to start looking for help to take it further. The problem is, you’re afraid nobody will understand you, your story, and your vision. After all, who could possibly know everything you’ve been through to get to where you are now?

Well, you might be surprised if you try us. We’re great listeners, and we know firsthand the ups and downs of running a small business. Together, we’ll help you create and implement an intentional plan based on your needs, not a one-size-fits-all mold. Because your business is perfectly imperfect, and that’s the lifeblood, the magic formula that makes you one of a kind.

What We Do

BRAND STRATEGY & POSITIONING

To build a thriving business, you have to sell more than just a product or service; you need an experience, a story, a certain magic or nostalgia that draws people in and brings them back for more. We’ll help identify your audience, differentials, and those intangible qualities that make you one-of-a- kind and integrate them into the day to day of your business.

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BUSINESS CONSULTING

Sometimes you’re so busy working for your business that you don’t have time to work on your business. That’s where we come in. We’ll run a diagnostic, assessing what is and isn’t working for you, and then create an actionable, big-picture plan for everything from profitability to marketing. You’ll walk away with more clarity and an action plan for next steps.

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PERSONAL & TEAM DEVELOPMENT

As your business develops, the time comes to grow your team and start delegating. We can help make the process as smooth as possible; through personality assessment tools we’ll guide you to solutions for maximizing potential, managing conflict, keeping your team engaged and, most importantly, giving you back your precious time.

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Want the nitty gritty? Here are some of our services.

Who We Are

We’re a group of pragmatic folk, a down-to-earth team of thinkers, planners and nurturers. We’re inspired by genuine connection and a good story, aren’t afraid to get our hands dirty, and believe the best way is the simple way. We help small business owners position themselves for growth through conviction, honest work, and some unorthodox methods.

Our mission is to find the heartbeat of your company, the lifeblood, and help you to infuse it into everything you do. You give us the raw materials and the vision, and we’ll craft a step by step plan to get you there, bringing that vision to life with a little magic and a lot of straight talk.

And we’ll work alongside you every step of the way.

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What They Say

“The Kinship is true to its name. Jen and her team are not only creative and knowledgeable, they care so much about the long-term success of my business that they feel like family.”
Petersen Family Farm

“Jen and The Kinship team have been integral to both my personal and business success. Jen keeps me going even when I’m ready to quit, asks the tough questions that spur growth, and most importantly, keeps me focused on my why.”
Snuck Farm

“We can’t express how much the Kinship has transformed our business. We can say with certainty that we would not be where we are today without them! The best part of working with them has been making goals and then being held accountable to meet those goals.”
House of Jade

“It’s difficult to find words to describe something that is…. everything. In the last 12 months, it’s been the difference between ‘me’ and ‘we’. A lighthouse. A safe haven for thoughts, brainstorming and someone to ride with on the rollercoaster of entrepreneurship.”
Madly Wish

“Jen is an incredibly driven and motivated business owner, who has a unique and diversified skill set when it comes to project development and implementation. We relate to her boot-strapped, hands-on approach to business and her focus on scalability in success.”
Wylder Goods

“Jen’s understanding of small business and all that it takes to keep it functioning successfully is flat out amazing. Her ability to see the big picture and to know precisely the next step in the development, clearly articulated explanations and generous guidance has helped me in shoring up my existing business.”
Jenny Manes

Let's Tell Your Story

If you’re ready for more - more impact, more profit, and more time to do what you love - click below to get started.

Let us know where you’re at, what you’re struggling with, and what you’re dreaming of so we can craft something tailor-made for you. We know your time is valuable, which is why we promise to get back within 24 hours.

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Your business is not what you sell;
it’s who you are.

Who We Help